2022 Round. Cookies, Christmas, SMS & Copy

Cookieless world is approaching, link spam is going away

Another week day, another massive news drop from Google.

Prepare for the post-cookie world: It’s coming and there’s nothing we can do except embrace it. Google knows this, and is urging users to try its post-cookie solutions.

The company announced they’ll deprecate support for third-party cookies in 2024, saying 2023 will be “a crucial year to prepare for the cookieless world.”

Their new guide explains:

  • How first-party data, contextual signals, and privacy-first APIs like Topics API, FLEDGE API, and Attribution Reporting API can replace third-party cookies.
  • How the above ad tech will still provide interest-based advertising.
  • How machine learning can boost performance using privacy-preserving signals.

Sounds like an exciting year for Google Ads is coming, huh?

Send the spam police: Google announced they’ll be using SpamBrain—an AI spam prevention system—to “neutralize the impact of unnatural links on search results.”

The 2022 link spam update will roll out in the coming weeks and can detect and flag both sites that buy links and sites that are used for passing outgoing links. Uh-oh.

… and now, another SEO feature: Say hello to the Google Search Status Dashboard. It will display the current status of the systems that impact search, like crawling, indexing, and serving.

The dashboard will report on any widespread issues that occurred in the previous week, helping you better understand anomalies that may affect websites. Nice!

Why we care: It feels weird, but it looks like it’s about time to start preparing for the cookieless world. Google’s latest guide might be of help. Worth taking a look, at least.

Record breaking Christmas shopping

It’s the most wonderful time of the year. Maybe even for retailers…

More than 158M shoppers are expected to spend money this Super Saturday. The National Retail Federation (NRF) expects the frenzy to last until the weekend after Christmas.

Jingle bells, time to sell: If the forecasts are accurate, this will be the largest number of shoppers since NRF started measuring.

Here are some other interesting findings:

  • Shoppers said they’ve completed only half of their holiday shopping and are planning to finish up online (47%), in stores (37%), and in clothing stores specifically (27%).
  • Top gifts include clothing (50%), toys (34%), gift cards (28%), and books (26%).
  • Gifting experiences such as concerts, gym memberships, or classes, are up 23% from last year. 28% of shoppers are planning to give just that: experiences.

The report also expects consumers will take advantage of holiday sales and promotions during the week following Christmas day.

Why we care: We’re close to the year’s finish line, and it’s time to give it all. It’s encouraging to see shoppers are planning to spend… and it probably means smart campaigns and good offers may see wins.

SMS texts get a 30% CTR on average. But this is even better!

You must be well aware of the crazy numbers that SMS campaigns get like 98% open rate and click-through (CTR) rates between 20 and 35%... right?

You can do better!

How?

MMS.

Our brain processes images 60,000x faster than text. And MMS allows you to showcase your products in a much better way.

Tectonic gives you everything you need to deliver and profit from outstanding text campaigns.

  • Multiple user-friendly ways to grow a compliant database of customers.
  • Compliance language gets automatically appended.
  • Sending a text campaign takes less time than sending an email.

Sending multi-image text campaigns through Tectonic’s platform, Our clients has had click-through rates over 92% on their campaigns.

I wrote more about this here>>

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