AI Updates:

Just in: AI-powered ads, Performance Max additions, Google Analytics 4 updates…

Google Marketing Live 2023 just wrapped up, and it was what they call… an eventful event.

The company announced a ton of major updates, mostly related to AI-powered solutions and new ad automation features. So let’s dive in.

Hello, AI powered ads: The biggest announcement is AI-powered ads, which should assist you in ad creation, and also in decision making.

Google’s new AI toolkit now includes:

  • Campaign assistant. You can upload a landing page and Google will extract the most important assets—keywords, headlines, descriptions, images, etc. for you.
  • Better automatically created assets. Google will adapt your ads depending on the query, using content from your landing page to align with the intent.
  • Better Smart Bidding. The AI-powered bedding improvements should help you show up in “more valuable search moments.”

Performance Max now lets you upload your website so Google can learn about your brand and populate your campaigns with relevant assets. Wow.

You can also optimize your Performance Max campaigns for lifetime value.

Keep your eyes peeled for a re-engagement goal, too. It should be available later this year…

Google also announced a few additions for different channels…

Oh, and don’t forget Analytics: There are several new Google Analytics 4 (GA4) updates that should help you better measure your data amid the evolving privacy landscape.

Some of the most important takeaways are streamlining first-party data, simplified set-up for enhanced conversions, building and using GA4 audiences directly with ads, and more.

ChatGPT is linking with Bing

In the great battle for AI search dominance, Microsoft might as well be Floyd Mayweather, because it’s doing all the right combos.

… Like bringing Bing to ChatGPT, making it the app’s default search engine.

Good move: By becoming ChatGPT’s “default search experience,” Bing is making it easier for the AI to pull answers from the internet, provide citations, and more.

… Which means ChatGPT will no longer need to rely on its own models or plugins to provide information to users. Nice.

It should also help ChatGPT provide search-like answers to your questions, with sources, facts, suggestions, and up-to-date information.

More coming: Bing is also launching a few plugin-centric updates, including a centralized platform where developers can create and submit plugins for ChatGPT, Bing, Copilot, 365, etc.

This is kind of a big deal, because right now, more users are using ChatGPT than Bing’s search engine.

By merging the two, ChatGPT users are technically becoming Bing users.

And if your content is cited by the AI, you could potentially get traffic. Sounds huge to us!

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