Get ready to laugh and cry – well, mostly laugh – because there are some colossal changes heading your way in the world of email compliance and deliverability. And if you're running a business, it's like the Olympics of importance – seriously, it's CRITICAL.
Picture this: if you fail to implement these basic changes in your email settings before February 1st, 2024, your precious emails are going on an adventure straight to the spam folder. They'll be hanging out there with cat memes and questionable offers for cheap Viagra. Not a great place to be, trust me.
But wait, there's more! If you mess this up big time, you could even earn your domain a one-way ticket to the dark and spooky realm of 'blacklisted' domains. And just like that, you'll be banished to the email underworld, never to see the light of an inbox again.
Now, here's the lowdown in a language even your grandma would understand about the new email rules kicking in on February 1st, 2024. (Disclaimer: I'm not a lawyer, but I do tell great jokes).
First up, your Email Sending Domain needs to put on its best 'authentication' outfit. You see, it's like having a VIP pass to the email party. Make sure your sending domain gets an 'SPF' or 'DKIM' record. It's like having a bouncer at the door, telling the inbox bouncer, "Hey, this guy is legit!" Trustworthiness unlocked.
If this sounds like rocket science, don't fret. Get Tekmatix to do it for you, and they'll make it as easy as ordering a pizza online (almost).
Next, set up your PTR record. It's like putting your name and address on a package you're sending – because your email is basically a package to someone's inbox. Be the cool neighbor who delivers a package with your name on it, and not some shady stranger who goes straight to spam.
Especially if you're sending more emails than you have friends on Facebook, you better get that PTR record sorted with your email service provider. Do it before Feb 1st, or your emails will have a grand time in the spam dump.
Ever had someone label your email as spam? Well, it's like a stain on your email reputation. Keep your spam complaint rate under 0.3%, or you'll end up like the guy who brings a kazoo to a symphony orchestra – not a good look. Tekmatix watches your back and even hits the pause button if things get out of hand. They've got your domain's back like a superhero with a cape.
What impact does Gmail Have for email sending in Feb 2024?
Here's a golden nugget: don't send emails from your personal Gmail account. ESPs are not fans of mixing business with pleasure. Get your own domain, and don't use Gmail for mass emailing. It's like showing up at a formal event in your pajamas – not cool.
Enter DMARC, the superhero of email validation. It protects your email domain from hacker shenanigans. Set it up with a 'none' policy, and it'll be your email security guard, protecting your reputation.
Your 'From' email should match your domain URL. It's like wearing matching socks – it just makes sense. Mismatched domains? Get ready to be shunned by ESPs from February 1st.
Lastly, add an 'UNSUBSCRIBE' button. It's not just good manners; it's the law. Make it so obvious that even your cat could find it. Less unsubscribes and less spam reports. Win-win.
So, there you have it, folks. These steps are your golden ticket to email success. If you're lucky enough to have Tekmatix on your side, they'll handle it all for you. They're like email wizards but with cooler hats. Join Tekmatix, and they'll wave their magic wand on a Zoom call to make your email nightmares disappear. Voila!
MailGUN: Your 2024 bulk sender checklist
The beginning of a new year is always busy, but there is one thing on every email sender’s mind: The sender policy changes from Google and Yahoo that will be released February 1.
Our 2024 bulk sender checklist will help you ensure your strategy is compliant with the new guidelines. To avoid disruptions to deliverability and engagement, check on the following areas if you haven’t already done so:
- Your sending domain(s) are authenticated by DKIM and SPF
- You have set up DMARC to protect against spoofing attacks
- You've cleaned your lists and have a strategy to reduce spam rate
- You have a plan to implement a one-click unsubscribe method
Don’t forget that Google is also retiring inactive Gmail addresses. Utilize validations to remove these email addresses from your lists to avoid bounces and drag down your engagement.
